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Immersive technology is changing the way customers interact with brands

By news March 25, 2025 0 Comments 4 min read

Key Benefits of Extended Reality

Extended reality (XR) is a term that encompasses a range of technologies, including virtual reality (VR), augmented reality (AR), and mixed reality (MR).

With 73% of respondents saying they would not use a service that was not online, and 62% saying they prefer online services over traditional services. This highlights the blurring of lines between online and offline interactions, as the majority of consumers now use the internet to interact with businesses and services. This trend is driven by the convenience of online services, allowing for 24/7 access and the ability to interact with businesses at any time and from any location.

Virtual try-ons allow consumers to see how a product would look on them without having to physically try it on.

The Rise of Virtual Try-Ons

Virtual try-ons have become a game-changer in the retail industry, offering consumers a unique and immersive shopping experience.

iR’s virtual reality (VR) platform allows users to create and share their own virtual worlds, fostering a sense of community and social interaction among players.

Immersive experiences: Virtual worlds offer immersive experiences that are unparalleled in the physical world. Users can explore virtual environments, interact with other players, and engage in various activities.

Social interaction: Virtual worlds provide a platform for social interaction, allowing users to connect with others who share similar interests.

The latter is a more comprehensive solution that provides a range of features and functionalities for larger organizations and enterprises.

*Drag-and-drop interface*: Users can easily create and customize 3D models and websites using a intuitive drag-and-drop interface.

*Pre-built templates*: iR Studio comes with a range of pre-built templates that can be used to create 3D websites quickly and efficiently.

*Real-time collaboration*: Multiple users can collaborate on 3D website projects in real-time, making it ideal for teams and organizations.Benefits of Using iR Studio

Using iR Studio can bring numerous benefits to brands and creators, including:

*Increased efficiency*: With iR Studio, users can create and deploy 3D websites quickly and efficiently, saving time and resources.

*Improved collaboration*: The real-time collaboration feature allows teams to work together seamlessly, reducing errors and improving overall quality.

*Enhanced creativity*: The drag-and-drop interface and pre-built templates make it easy for users to create visually stunning 3D websites.Key Features of iR Enterprise

iR Enterprise is a more comprehensive solution that provides a range of features and functionalities for larger organizations and enterprises.

This collaboration will enable iR to expand its virtual reality (VR) and augmented reality (AR) offerings, further solidifying its position in the rapidly evolving tech industry.

Enhanced cloud infrastructure: iR will gain access to Google’s robust cloud infrastructure, allowing it to scale its operations and improve its overall efficiency.

AI capabilities: The partnership will enable iR to leverage Google’s cutting-edge AI capabilities, further enhancing its VR and AR offerings.

Increased innovation: The collaboration will drive innovation in the tech industry, leading to new and exciting applications of VR and AR.Expanding VR and AR Offerings

The partnership will enable iR to expand its VR and AR offerings, providing users with a wider range of immersive experiences. This will be achieved through the integration of Google’s cloud infrastructure and AI capabilities into iR’s existing platform.

The Rise of Immersive Tech

Immersive technology has been gaining momentum in recent years, with various companies exploring its potential to revolutionize industries such as retail, entertainment, and education.

Immersive technologies, such as virtual reality (VR) and augmented reality (AR), are transforming industries and revolutionizing the way we interact with information and each other.

Increased adoption of smartphones and mobile devices, which has led to a rise in mobile gaming and entertainment.

Advancements in hardware and software technologies, such as improved graphics processing units (GPUs) and artificial intelligence (AI) algorithms.

Growing demand for immersive experiences in industries such as education, healthcare, and retail.The Impact of Immersive Technologies on Industries

Immersive technologies are transforming industries in various ways. For example:

In the education sector, virtual reality can be used to create interactive and immersive learning experiences, making complex concepts more engaging and accessible.

In the healthcare sector, augmented reality can be used to enhance patient care and treatment, such as through the use of AR-based surgical planning and training.

In the retail sector, immersive technologies can be used to create engaging and interactive shopping experiences, such as through the use of VR-based product demonstrations.The Future of Immersive Technologies

As the immersive technology market continues to grow, we can expect to see new and innovative applications emerge.