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Google reportedly close to buying Canada AdHawk for its eye tracking smart glasses tech

By news March 20, 2025 0 Comments 3 min read

Key Players and Their Roles

Google is in talks to acquire AdHawk Microsystems, a Waterloo, Ont.-based startup that specializes in eye-tracking technology. AdHawk Microsystems is a relatively small company, with a team of around 20 employees. The company’s technology is used in various applications, including gaming, education, and healthcare.

Gaming: AdHawk Microsystems’ eye-tracking technology can be used to create more immersive gaming experiences.

This represents a significant advancement in the field of eye tracking technology. The system’s design is based on a proprietary MEMS-based system, which allows for the high sampling rates and reduced data usage. The chip combination enables the AdHawk eye tracker to be highly integrated and efficient. The implications of this technology are far-reaching. For instance, it can be used in various applications such as gaming, virtual reality, and medical research. Gaming companies can leverage this technology to improve player engagement and interaction.

AdHawk’s valuation has grown significantly since then, reaching $1.2 billion in 2020. AdHawk’s success can be attributed to its innovative approach to eye care, which combines AI-powered technology with traditional eye care methods. The company’s AI-driven platform uses machine learning algorithms to analyze eye health data and provide personalized recommendations for patients.

Analyzes eye health data from various sources, including medical records and wearable devices

Uses machine learning algorithms to identify patterns and anomalies in eye health data

Provides personalized recommendations for patients based on their eye health data

Offers virtual consultations with eye care professionals

Integrates with popular eye care software and hardware systems

How AdHawk’s AI-Powered Platform Works

AdHawk’s AI-powered platform is designed to work seamlessly with existing eye care systems. Here’s an overview of how it works:

The platform collects eye health data from various sources, including medical records and wearable devices

The data is then analyzed using machine learning algorithms to identify patterns and anomalies

The platform provides personalized recommendations for patients based on their eye health data

The recommendations are then reviewed and verified by eye care professionals

Benefits of AdHawk’s AI-Powered Platform

AdHawk’s AI-powered platform offers several benefits to patients and eye care professionals.

Challenges in Adding Eye-Tracking to Smart Glasses

Adding eye-tracking to smart glasses is a complex task that requires significant advancements in technology. One of the main challenges is the miniaturization of eye-tracking sensors. Currently, eye-tracking sensors are typically large and bulky, making it difficult to integrate them into smart glasses. • The sensors need to be small enough to fit comfortably on the user’s face, without obstructing their vision or causing discomfort. • They must also be able to accurately track the user’s gaze, even in bright or low-light environments. • Furthermore, the sensors need to be able to withstand the rigors of daily wear and tear, including sweat, dust, and other environmental factors. Another challenge is the development of algorithms that can accurately interpret the data from the eye-tracking sensors.

The Rise of Eye Tracking Technology

Eye tracking technology has been gaining traction in recent years, with various companies investing heavily in its development.

Further details on this topic will be provided shortly.