PROMOTIONAL PRODUCTS: A BLOG ABOUT PROMOTIONAL PRODUCTS AND THE POTENTIAL FOR VERY CREATIVE MARKETING.
This blog is about promotional products, the potential for very creative marketing, and related topics. It is written by an anonymous executive of a promotional products company. This blog is intended to be a “no holds barred” forum to discuss some of the issues and opportunities facing the industry.
The material on this blog is copyrighted (c) 2004-2009 and may not be reproduced without permission. The author reserves all rights to edit or delete any comments, including those containing profanity or insults.
There is a category of promotional products that offer the potential for very creative marketing. Promotional products that are tech gadgets will often be kept and used by the recipient. This means your marketing message may well be seen by others, as well as by the person who received the gift.
The use of tech gadgets as promotional products is growing rapidly because of the increasing popularity of technology in our everyday lives. There are many different types of promotional products that fall into this category. As you can imagine, the number of possibilities is massive, so we will just look at a few examples here:
* Digital Photo Frame
* USB flash drive
* MP3 player
* Mini Fan
Many promotional product suppliers now have these kinds of items available. If you are interested in promoting your business with a unique gift idea, make sure you check out what’s available online today.
What’s the difference between a promotional product and a promotional item? I don’t know. All I can say is that I’m always coming across the latter phrase, which is why we’re using it today when we talk about the wonderful world of gadgets.
The dictionary definition of gadget is “a mechanical device or tool.” Since all our products (promotional or otherwise) fall into that category, I guess you could say that every product we offer is a gadget in one way or another. But for the purpose of this post, we’ll confine our attention to those products that are designed primarily to manage other items.
The first example that comes to mind is the Promotional Apron, which has many uses but which is most commonly associated with keeping clothes clean during cooking, painting and other tasks. The Promotional Apron has been around for a long time, but it continues to be an effective marketing tool because people still like wearing them. And in today’s age of computer-generated art and fancy embroidery processes, they look better than ever.
Another popular item with a wide variety of uses is the Promotional Bag. The Promotional Bag includes Messenger Bags and Tote Bags, which are both popular among students, school administrators and employees of
By now, we all know that technology is a major part of our lives. What many people don’t realize is how important technology is to the marketing world. It’s one thing to target consumers who are actively browsing the Internet, or scrolling through social media—but it’s another thing entirely to get your brand in front of those consumers when they aren’t glued to their phones or computers. How will you get those people interested in your brand?
One way is by incorporating technology into your promotional products! On this blog, you’ll find plenty of tech gadgets that will help you market your brand and gain an audience among every demographic.
I wanted to start off my blog with a post about one of my favorite products and this is it, the USB car charger. This is a product that I think everyone can use and it will be seen by everyone who gets in your car! This product has the potential to be very creative, and by creative I mean exciting and fun to look at, as well as useful.
These chargers come in all shapes and sizes. There’s ones shaped like a tire, a stop light, or even an oil can. These are just some of the realistic looking designs that are out there. If you want something that doesn’t look so realistic but still grabs people’s attention you can get one shaped like a fish or maybe even a giant worm.
Not only do the designs vary greatly between companies but so does the price range. You can get these for around $1 or you could spend up to $10 for one.
This product is perfect for car related businesses as well as people who want to promote their band/music, or even political candidates that are running for office!
Many people have never heard of promotional products, but this is a huge industry that is worth hundreds of millions of dollars. Promotional products are literally anything that can be imprinted with an advertising message or logo. This can include everything from pens and pencils to clocks and watches to key chains.
But wait – isn’t this just another form of advertising? Well, yes and no. Promotional products are not just about advertising, they are about brand awareness. The whole point of brand awareness is to get your name in front of as many people as possible, but the key to successful brand awareness is getting your name in front of the right people for the right reasons.
Promotional Products are very effective at creating brand awareness because they offer a very high visibility to value ratio. In other words, when you give away a pen or other item that cost you a few cents or dollars, you get a large amount of constant exposure for your business. The person who receives the promotional product will see your business name or logo every time they use it, and if it is something like a t-shirt then everyone who sees them wearing it will see your business name as well!
The promotional products industry is very much like the technology gadget industry. There are dozens of new products every year that can be used as marketing tools to promote your company, product or service.
The key difference between tech gadgets and promotional products is that tech gadgets are not always practical for businesses, but promotional products are always practical for businesses. Sure, a lot of promo items are just junk that nobody would ever use or want, but there are also tons of great items that you people will hold on to and use every day.
Tech gadgets often have very specific purposes and they only useful to a certain group of people. On the other hand, many if not most promo items have mass appeal and can be used by anyone.
As far as trends go, there really aren’t any when it comes to promo products (other than what color some items come in). The only thing I’ve noticed for sure is that there are a lot more Eco-friendly items available each year. Even so, these items make up a small portion of our sales and I’m pretty sure they never will become mainstream.
What else makes promo different? Because promo is such a big industry (over $18 billion annually), there are thousands of different companies