They have the expertise in audio engineering, the hardware design capabilities, and the software integration skills. Apple has a history of integrating its products seamlessly, and this is a prime example of a product that would fit perfectly into their ecosystem. Imagine a HomePod mini with Dolby Atmos, a truly immersive audio experience. Imagine a TV with Apple TV 4K and Dolby Atmos, creating a cinematic experience. The absence of a Dolby Atmos soundbar from Apple’s lineup is a missed opportunity.
The answer lies in the complexity of the technology and the trade-off between cost and performance. Dolby Atmos is a complex audio technology that requires specialized hardware and software. It involves creating a three-dimensional audio experience by placing sounds in specific locations within a room. This requires sophisticated algorithms and processing power, which translates to higher costs.