The Biggest Digital Trends for 2018: a blog about the biggest tech trends of the year and what to expect.
The explosion of mobile technology has been one of the main driving forces behind changes in digital marketing over the past few years. This trend is only set to continue and we can expect to see more people than ever using their mobile devices to search, shop and transact online in 2018.
As consumers become more comfortable with mobile payments, this will also become an area of focus for brands – particularly as technologies like voice search continue to mature and make it easier for users to make purchases.
With more on-demand services available than ever, users want the ability to get what they need when they want it and from anywhere. This will push many businesses towards a 24/7 model in order to keep up with consumer demand.
The shift towards a 24/7 culture will see huge changes in how brands interact with their customers. With consumers expecting businesses to be available at all times, there will be increased pressure on customer service teams to operate around the clock so that customers can get answers or assistance whenever they need it.
In 2017, we saw a massive shift in the technology landscape. Augmented reality (AR) and virtual reality (VR) continued to gain momentum, artificial intelligence (AI) became a major player, and cryptocurrency started to make its way into our everyday lives.
But there’s much more to come in 2018. It will be the year when digital transformation truly becomes the norm. As companies push to use technology to improve customer experience, they’ll need to embrace new trends like blockchain and microservices or risk falling behind the competition.
With that in mind, here are my predictions for some of the biggest digital trends of 2018:
It’s hard to argue that any trend will have as big an impact on business as blockchain did in 2017. While it has been around for a while now, it was only during the last year that blockchain started making its way into mainstream business conversations. But despite the hype surrounding blockchain, we still have only scratched the surface of what this technology can do.
In 2018, blockchain adoption will explode beyond financial services and make its way into other industries like healthcare and government agencies. It will play a huge role in everything from managing supply chains to streamlining back-office processes as companies become more comfortable with its potential.
At the end of the year, it’s always a good idea to look back and see what you have achieved and what you could have done better. It’s also time to look forward and identify the trends that will shape your next steps.
Here are some of the biggest digital trends for 2018:
1. Chatbots are going to get smarter
2. Artificial Intelligence (AI) will become more sophisticated
3. Virtual Reality will be used by more companies
4. Augmented Reality is going to change the way we do business
5. The Internet of Things (IoT) will become more accessible
In 2017, we saw the rise of AI and chatbots, but what will be leading in 2018? Here are some of the top trends you can expect to see this year.
The first trend that will dominate 2018 is voice search. In the US alone, about 41 million people use voice search on a daily basis and with modern devices, it’s becoming easier than ever to use. In fact, Statista predicts that by 2022 almost 60 million devices will have been sold that incorporate voice assistants. This means that whether you own an Amazon Echo or Google Home, chances are you’ll be using your voice more than ever to find information online.
The other big trend for 2018 is augmented reality (AR). While virtual reality has been around for a while now, AR is set to take the reins this year. Nowadays there are over 50 companies using AR in their advertising strategies, including Coca-Cola, AirBNB and Lego. However, one company stands out above them all: IKEA. They have developed an app that allows people to view products in the comfort of their own home before purchasing them.
This could change the way people shop forever as they can clearly see how products look in their living rooms before spending any money! With apps
In our annual digital trends report, we take a look at the big tech trends for 2018, covering topics ranging from artificial intelligence to blockchain and quantum computing.
The digital trends for 2018 are more profound than ever: AI and machine learning are not just changing what we do, but also who we are as individuals and as a society. The way we interact with technology is evolving too, with voice control set to be the next big thing.
At the same time, it’s important that we understand the implications of these developments. As technology becomes ever more entwined with our lives, how can we ensure that it better serves us as people?
As well as considering the impact of key technologies on businesses and marketing teams, our annual report also considers their wider implications for consumers and society as a whole.
There are a few reasons why we’re massively excited about the coming year. The biggest is that technology has become far more integrated and intelligent, which means it’s easier to use and is more intuitive.
Artificial intelligence (AI) has been a bit of a buzzword in recent years, but 2018 will see it really come into its own. We will see chatbots become smarter, IT systems become more intelligent, and people start to question their own jobs thanks to robotic processes.
Trends in digital technology continue to change the way people interact with each other and with the world around them. With each passing year, new innovations are introduced that push the boundaries of what is possible. At the same time, these trends can also open new doors for criminals looking to take advantage of others through identity theft and fraud.
For many businesses and organizations, staying on top of these trends is a challenge that requires significant time and effort to manage effectively. At a basic level, this includes things like updating software and systems to keep up with changes in technology. For example, cloud computing has become an essential tool for many businesses because it allows them to store data remotely and access it from anywhere in the world. However, this trend also leaves them more vulnerable to cyber attacks if they don’t take proper precautions such as using strong passwords or using two-factor authentication when available. At the same time, new technologies can create opportunities for criminals looking to target specific groups by exploiting common fears about privacy violations or government surveillance programs like those revealed by Edward Snowden in 2013.*