Should Your Nonprofit Have a Blog? Let’s Discuss: A blog that covers the benefits of blogging for non-profits.
When I started working at VolunteerMatch, one of my first tasks was to promote a blog post written by my boss. It was a short post about some new functionality on the site we were rolling out. I shared it on Twitter, Facebook and LinkedIn, and then I sat back and waited for the page views to come pouring in.
Unfortunately, not much happened. The post got a couple shares on social media and some likes, but nothing else. The next week I promoted another blog post on social media for our Solutions Center blog about whether nonprofits should have blogs (the answer is yes). Again, not much happened.
This experience reinforced my suspicion that many nonprofits might be better off spending their time doing other things online besides writing blog posts.
Should Your Nonprofit Have a Blog? Let’s Discuss
If you’ve been thinking about starting a blog for your nonprofit but have been sitting on the fence, you might want to start drawing up plans. Why? Because a blog can help your nonprofit succeed at several key organizational goals.
SEO-Friendly and Shareable Content
Blogs are great because they provide fresh content for search engines to index, which means that your blog posts may pop up in search results for people looking for information related to the topic of your post. If you are writing about a topic in the news or one that is trending on social media, then there is an even higher chance that people will be searching for information about it online. When this happens and people stumble upon your post through their search results, they will be more likely to explore your site further and learn more about your cause.
Blogs also offer shareable content in both digital and print form. You can easily share links to your blog on social media or send out an email blast with a link to new content you have published. You can also use content from your blog as a newsletter article or distribute hard copies of the article at events or meetings. You can even create PDFs of entire articles or
Should Your Nonprofit Have a Blog? Let’s Discuss.
There are three primary reasons a nonprofit should have a blog. The first is that it allows you to easily and regularly publish new, original content on your website. This is important because search engines love sites that produce fresh content, and ranking well in search results is one of the most powerful ways to reach new audiences. Second, blogs allow you to give your audience a sense of what’s going on behind the scenes at your organization. Whether it’s an update on the latest campaign or just an office-wide staff retreat, blogs can help humanize your organization in the eyes of prospective donors and volunteers. Finally, because blogs allow you to publish content online—a medium that’s inherently social—they make it easy for people to comment on and share your work. As a result, blogs can be one of the most effective ways to get more people talking about your cause and engaging with your organization.
It is important to note that while blogging can be very effective if done right, it’s not a cure-all solution for poor site traffic or lackluster engagement rates. If you already have an excellent web presence but are looking for another way to improve visibility and build relationships
We’re talking about the benefits of blogging for nonprofits.
I’m not going to tell you how to build a blog, or host a blog, or design a blog. Nor will I tell you what to use for your content management system (CMS). There are lots of great blogs and resources out there that can do that for you. Instead, I’m going to talk about the benefits of blogging for nonprofits so that you can make an informed decision about whether a blog is right for your organization.
There are many reasons for nonprofits to consider implementing a blog into their overall content strategy. For example, a blog can be used to…
Promote your organization’s work and mission
Promote your nonprofit brand
Enhance your nonprofit website’s SEO
Keep supporters and volunteers in the loop
While blogging is a great way to connect with supporters, get more visitors to your site, and spread the word about your mission, it’s important to ask yourself some important questions before you start posting.
There’s no doubt about it, blogs are a powerful tool for nonprofits. They can help you connect with donors and volunteers, share stories that inspire action, and demonstrate the difference you’re making in the world.
If you’re thinking about starting a blog for your nonprofit but aren’t sure where to begin, here are some basics from the experts at WordPress.com.
First, decide what you want your blog to achieve. Are you looking to inform donors of upcoming events? Do you want to raise awareness of a particular issue and get people involved? Are you hoping to increase donations? Answering these questions will help determine the content, tone and purpose of your blog.
Next, figure out how often you’ll post new content and how many people will be involved in creating it. Some blogs are updated daily; others only once or twice a week. Make sure your goals are manageable for your organization — if you don’t think you can update your blog every day, don’t commit to that schedule! You can always start slow and expand as your team’s capacity grows and interest increases.
Finally, pick a platform! There are dozens of free blogging platforms out there (WordPress is one), so take the
Before you say yes to having a blog, consider these questions:
– How will you make time?
– Who will write for it?
– What can you contribute that others aren’t already providing?
If your goal is to raise money and awareness, then a blog might not be the best way to do it. Blogs are more appropriate for commenting on news, reinforcing opinions and forming communities.
A blog is an ongoing conversation with people who have similar interests. It’s a place where they can get information they can’t find anywhere else.