Instagram vs Vine: Which Network Is Better for Your Business?
As social media platforms continue to evolve, new competition emerges. Instagram and Vine are two of the most recent platforms to compete for the best app in their category. While Instagram is a photo-sharing network, Vine is a video-sharing platform. Both apps offer users filters to enhance their photos and videos, as well as social features that allow users to follow and comment on their friends’ content. Although they have many similarities, they also have some very distinct differences that are worth considering if you’re looking to take your business to either platform. Here’s a comparison of Instagram vs Vine and what you should know before you make your decision:
Instagram pros:
• Allows users to share photos and videos
• Photo quality is better than Vine
• Users can add filters
• Users can follow each other
• Users can “like” photos
• Content is not limited by time
Instagram cons:
• Takes up a lot of space on your phone
Vine pros:
• Allows users to share videos six seconds or less in length
• Users can follow each other
• Users can “like” videos
It seems like the whole world has gone video crazy and two of the hottest networks right now are Instagram and Vine. So which should you use?
Instagram Video makes it super easy to create a video with cool filters, music and more while Vine is known for its stop-motion 6 second videos.
If you’re looking to gain exposure and engagement, Vine is your best bet. While Instagram is still growing, it’s not nearly as much as Vine. In April, Vine had over 13 million registered users while Instagram just passed 100 million monthly active users.
How do you decide which network is right for your business?
In the race to be the king of short-form video sharing, two major apps have come out on top: Instagram and Vine. Both networks offer brands a unique way to engage with consumers, but which one is better for your business? In this blog post I’ll show you how to determine which network is best for your needs.
The differences between Vine and Instagram are important. But before we go into detail about those differences, let’s take a look at why these networks are so popular among brands.
These networks are shareable. Because they’re integrated with social media platforms like Facebook and Twitter, they can reach large audiences quickly and easily. You can also embed videos directly on your website or blog, making them easy for customers to share with their friends and family.
But what makes these networks truly special is that they allow you to create high-quality content in a short amount of time. That means you can create an engaging video ad that will get noticed by your target audience without spending too much money or effort.
Vine, which was bought by Twitter in 2012, is a video-sharing service where users can share six-second videos. The videos play on loop until the user stops watching.
Instagram, which was bought by Facebook in 2012, is a photo-sharing service that allows users to share photos and 15-second videos with filters and other tools. The videos do not loop; they play for 15 seconds then stop.
The two services have many similarities, but also important differences.
Both allow you to post content with hashtags and tags of other users. Both have explore pages with popular content and trending tags (disclaimer: there is no official explore page on Instagram). On Vine, you can comment on Vines; on Instagram comments can be left on photos and videos. Both have private messaging capabilities. Both have embedding options for websites and blogs. Users can like or favorite posts/Vines on both sites as well.
Both sites also allow marketing opportunities for businesses looking to connect with their customers, but it’s not always clear which site would be better for your business.
If you’re trying to decide between the two, here are some things about each network that might be helpful in your decision.
While the two networks take different approaches – Instagram has photo filters and Vine has stop-motion video – they are similar in many respects. Here’s how they stack up:
Similarities:
User experience: Both rely on a feed of posts to show followers what’s happening, and allow users to follow others. The feed allows users to comment on posts. Posts can be liked, and users can receive notifications when someone likes or comments on a post.
Brands are using both to market their products, so it’s worthwhile for businesses to be on either network
There are significant differences between the networks, however. Here’s how they compare:
Instagram is better for longer messages, while Vine is great for short messages
Instagram videos are six seconds long at most, but typically 15 seconds or less (users can select the amount of time they want their videos to last). Users can shoot a new video or use an existing one. They can add text and a variety of filters to make their videos more visually appealing.
Vine allows users to shoot a six second video and play it back in a loop, so users don’t need to film multiple times in order to get the effect they want. They can also add captions and effects like fast forward.
Instagram and Vine have both been used by businesses to increase awareness about a product, service or even their brand. Both are great for spreading the word in different ways. They both have the same goal, but serve different audiences.
Instagram is the more visual of them all. It allows you to post a picture and/or video with a caption and apply filters to enhance it. The website has recently launched its video feature which allows you to upload videos up to 15 seconds in length.
Vine is based solely on video, but only 6 second video clips can be posted. You can go back and edit your clip multiple times until you are satisfied with the outcome. It is similar to Instagram in the sense that it allows you to use filters on your video and share it with others via email, Facebook, Twitter or embedding it into your website.
Both are great ways to show what’s going on at your business, whether it’s a new product or an upcoming event. To see which one will work best for your business, take a look at what each one offers:
As the saying goes, there’s more than one way to skin a cat. And when it comes to video sharing, there’s more than one way to go about it either. The two most popular sharing apps are Vine and Instagram. Both offer short-form video clips, but how do they differ?
Vine launched in January 2013, and was acquired by Twitter almost immediately after. Since then, users have been able to share 6 second videos that loop continuously. Instagram came out with its video feature in June 2013, allowing for 15 seconds of footage before looping back to the beginning.
While both apps are hugely popular among younger demographics, Vine has taken a definite lead when it comes to business marketing. While Instagram has 300 million active users worldwide, Vine only has 42 million active users worldwide and 41% of those users are between the ages of 18 and 24.