How To Land New Clients Using Social Media
First things first, you need to have a solid understanding of who your target market is and how to reach them. This means you need to know:
The products or services you provide
The types of companies who would benefit from those products or services
What these companies look for in a vendor (cost, customer service, results)
Where these companies are located (geographically)
Who makes the purchasing decision at their companies (how many people are involved)
Where and how they gather information about new products or services that might help their business
How much money they have available for spending on your type of product or service and how long it takes to get approval for expenditure from their management team.
The first step to landing new clients using social media marketing is to know who you are talking to. You need to identify your target audience so you know what social media channels they use and what type of content they want.
Create an avatar of your ideal client so you can see him or her in your head when you are creating content.
A good way to find out what type of content your clients want is by asking them. Use Facebook Questions, Twitter polls, or blog surveys to poll your audience directly.
Use Google Analytics or other analytic tools to see which pages on your website are the most popular so you can discover what types of blog posts or web pages are the most engaging for your prospects and customers.
Use blog comments and comments on other social media content as ways for prospects and customers to tell you what is most interesting about your business and why they do business with you.
You can also use competitor analysis tools such as Compete or Alexa to get an idea of what customers care about based on who else they visit online.
Here are some tips on how to use social media to find new clients.
Let’s start with the obvious one. LinkedIn is primarily a business networking site, and so it makes sense that you would be able to find some new clients here. Don’t just put up your profile and expect people to find you, that’s not how it works. You have to reach out. Here’s what I’ve found works for me:
– Join groups related to your niche or industry
– Participate in group discussions by sharing your knowledge, answering questions, etc.
– Connect with people who you would like to work with (and make sure they know what you do)
Twitter is another good place to find new clients, but there are a few different ways to approach this than on LinkedIn:
– Follow and engage with people who are looking for help with social media marketing (you can use search terms like “need help with twitter” or “looking for someone to manage my facebook page”)
– Set up Google alerts for keywords related to social media marketing/management and check them often (this will also allow you to stay up on the latest trends in your niche)
Facebook is another place where social media
Working with clients is probably one of the most important parts of any business. Okay, maybe not so important as the product or service that you sell, but still up in the top three.
Without working with clients, there would be no product to sell. But how do you find new clients? How do you reach out to them and make them want to work with you?
This problem has caused many business owners to lose sleep at night. They know that they need clients but they don’t know how to get them. This problem can be solved by using social media. It’s one of the best ways to connect with potential clients and it’s free. Here are some tips for finding new clients through social media:
1. Be Professional
To begin with, you need to create a profile on all the major social networks that you can use for business purposes. LinkedIn is an obvious choice since it’s made specifically for professionals but Twitter and Facebook can also be used effectively if you play your cards right. When creating your profiles, remember that they are going to be seen by a lot of people so make sure they look professional.
2. Create Your Own Group
Creating your own group has several advantages over joining existing groups on
Welcoming a new customer is not just about meeting their expectations but exceeding them. The way you interact with your customers and the relationships you build with them from the very beginning can make or break your business.
There are many ways to interact with customers and build relationships, some of which are more effective than others. In this post, we will focus on building customer relationships through social media marketing, specifically when it comes to reaching new clients.
Let’s take a look at how social media marketing can help you reach new customers and build loyal customer relationships by taking advantage of all its powerful features.
The first thing to understand about social media marketing is that it is a different medium entirely, one that requires a different approach than traditional advertising. You aren’t trying to sell your products or services; you are trying to build relationships. Facebook, Twitter, LinkedIn and other social media sites are not billboards; they are meeting rooms.
When you first start doing business with a new client, you don’t take them to lunch and immediately ask them to buy something from you. It’s the same with social media. You need to get to know them, establish some common ground, and gain their trust.
In this article I’m going to explain how to do this using Twitter as an example. But before I get into the specifics of Twitter, I want to talk about the broad strokes of what you should be doing on all social media platforms.
The most common way that social media is used in business is as a marketing tool for products and services. You may have heard about the blogger who got arrested for tweeting about his bad experience with United Airlines or the company that lost $180 million in share price because of an errant Facebook post.
The key to using social media effectively as a marketing tool is to know your audience, which means you need to analyse the demographics of your followers and tailor your messages accordingly. For example, if you sell women’s cosmetics, you would want to follow people who are interested in beauty products, fashion and health issues.
You should also create a social media presence that is consistent with your brand identity and the way you conduct business. For instance, if you run a family-friendly restaurant, you might want to avoid posting pictures of scantily clad women or profanity on your Facebook page.