How To Become a Guest on a Podcast

If you’re interested in how to become a guest on a podcast, check out How To Become a Guest on a Podcast: A blog about how to connect with podcasters and get yourself featured as a guest.

If you’re interested in starting your own podcast, well, I’m the wrong guy. My friend Owen JJ Stone has started over 100 podcasts and has some great show notes that you may find useful.

If you have any questions or would like to discuss something related to this topic, I’m always available via email. My email address is I’m also on Twitter and Facebook.

How To Become a Guest on a Podcast:

If you’re looking for some tips and advice on how to get yourself on a podcast as a guest, then you’ve come to the right place. Being a guest on podcasts is something I’ve done over 100 times and it’s one of my favorite ways to promote myself, my business and my books.

First of all, who should be trying to get onto podcasts? Well, anyone really. But in particular, authors who want to sell more books, entrepreneurs and business owners who want to promote their businesses and experts who want to share their knowledge with a wider audience. These are usually the people that do well on podcasts because either they have expertise that can help people or they have products that can help people.

As an author and entrepreneur myself I fit both of those categories, so being on podcasts has been a great way for me to reach new audiences and let them know about my books and also the other services I offer.

How To Become a Guest on a Podcast

This article was originally published on The Wall Street Journal website. It has been republished here with permission.

Podcasts are hot. According to the Pew Research Center, 12% of Americans have listened to at least one in the last month, up from 9% in 2010. That means just under 36 million people in the U.S. alone have tuned in. If you’re not familiar with how podcasts work, they’re basically audio or video programs that you can download and listen to on your computer or mobile device.

Here’s the good news: You don’t need a lot of technical know-how or equipment to start your own podcast; all you need is a microphone and recording software (such as GarageBand). With those tools, you can record and edit your

If you have a product or service you’d like to promote, I highly recommend being a guest on a podcast. The best part is, it’s usually free.

I’ve been featured on more than 200 podcasts, and I’ve gotten the most sales from being on podcasts that are ranked in the top 30 for my category. (For me, those are business and marketing podcasts.)

It’s not easy to get onto these top shows, but with some persistence, you can get there. Here are some tips.

I was recently interviewed on Dynamite Circle and made a guest appearance on the Drunken UX podcast. I’ve been getting a lot of questions lately from people who want to know how I go about getting myself on podcasts. So, here’s my take on the subject.

First, let’s clarify what a podcast is. A podcast is nothing more than an mp3 file that is published to the internet and made available for download/listening via an RSS feed. Generally speaking, podcasts are audio files that people listen to via their iPhone or other mobile device, but there have also been some video podcasts (vodcasts) that have grown in popularity over the years as well.

Why You Should Care About Podcasts

I have a podcast. I would like to have you as a guest on it.

We get this email a lot, but rarely do we actually take the sender up on their offer to talk with them. That’s not because we don’t want to talk with you, but there are some things that make it hard for us to respond.

First, let’s start with the request itself. The subject line “I have a podcast” is not appealing to us. We know you have a podcast, or else why would you be contacting us? It’s sort of like introducing yourself at a party by saying “I’m a person.”

The second thing is that the topic of your podcast is often either irrelevant, too broad or too narrow for us to find interesting. If you haven’t listened to our show, why would we want to talk with you? What do we have in common? And if your topic is too broad, how can you possibly cover anything in depth?

Often these requests are from people who don’t realize that their success will require hard work and dedication. After all, what’s easier than talking into an iPhone and uploading it? Well, it turns out that requires more effort than most people realize.

Run A Professional Outfit That Runs

I’ve been thinking about writing this blog post for a while, but I never quite got around to it.

Now I have!

The origin of this post was a conversation I had with a friend of mine who will be publishing a book soon, and wanted to get on as many podcasts as he could.

I thought this was smart, but also wanted him to know what he was getting into. So I shot him some ideas via email, and then thought “This would make a great blog post.”

Of course, the best time to write that blog post would have been before I sent my email. But better late than never.

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